Project Overview: Northwest Facilities Expo - Leggari Academy Booth Design
For the 31st annual Northwest Facilities Expo, held on May 8-9, 2024, we were tasked with creating a comprehensive visual presentation for Leggari Academy's booth. The event is a significant gathering for facilities managers, maintenance professionals, and energy managers across a range of industries, including food processing, healthcare, manufacturing, and government sectors. Given the Expo's diverse audience, it was crucial that our design effectively communicated the value of Leggari Academy's online training programs, which empower teams to manage in-house repairs and maintenance projects.
Design Considerations: Our approach was to maintain consistency across all design elements, using a cohesive color palette and typography that aligned with Leggari Academy’s brand identity. The imagery selected was purposefully chosen to reflect the hands-on, practical nature of the training, ensuring that the audience could easily visualize the benefits of the courses. We also prioritized readability and clarity, understanding that Expo attendees would be quickly scanning materials as they moved through the event.
Impact: The booth design successfully communicated Leggari Academy’s value proposition, attracting a significant number of visitors and generating interest in the online training programs. The materials we created not only captured the essence of the Academy’s offerings but also reinforced the brand’s commitment to empowering teams through education and practical skill development.
